SAVE LIVES AND REPUTATION BY COMMUNICATING DURING TIMES OF DISASTER!
DISASTER DEFINED
A disaster is defined as a "sudden or great misfortune" or simply "any unfortunate event." More precisely, a disaster is an event whose timing is unexpected and whose consequences are seriously destructive.
If a disaster is both sudden and unexpected, are you ready to communicate to your audience at a moment's notice when lives are at stake?
Not communicating to your audience quickly in an emergency can lead to:
Loss of trust in your agency
Loss of credibility
Loss of financial stability
Loss of property
Loss of infrastructure
and worst of all...loss of life.
If you work in public information and have not received specified training in:
Manmade disasters
Environmental disasters
Cyber attacks
Hospital Emergencies
Terrorism attacks
Disease outbreaks
Foodborne illness outbreaks
Corporate crises
...and various other
disaster-based scenarios
Then the following online training is for you!
Online Master Train-the-Trainer Course
The online course that is specifically designed for:
Leaders
Administrators
Emergency Managers
and Corporate Executives
who have a role in public information
LEARN
Learn the tools to create and deliver life-saving messages in an emergency.
RELATE
Develop empathetic messaging that puts you in the shoes of the listener to gain the trust of your audience.
COMMUNICATE
Take the lessons learned in this course to gain a superior skillset that most communicators don't possess and be a part of saving lives in your community!
Communication Training YOUR way
"Communicating in Crisis" is an online train-the-trainer series designed to help communication leaders feel confident and prepared when addressing their communities and the media during a crisis. Even if you don’t have much experience delivering urgent, life-saving messages, this training helps you step into the listener’s shoes and communicate in a way that truly connects.
Let’s be real—talking to the media during a crisis can be terrifying. It's unpredictable, and that uncertainty can shake your confidence. You might even start avoiding public speaking altogether, which can be risky when clear, accurate communication is needed most.
But what if I told you that building the confidence to speak to the public—no matter the platform—is totally doable? And it might be easier than you think. All it takes is:
Understanding a disaster's timeline
Understanding your audience during disasters
And the tools needed to transform an inexperienced messenger into a competent communicator...
...And I can teach YOU how to do that through this course!
A leader with experience
Hi, I’m Mark Linderman—founder of Disaster Initiatives. My background spans from television production to marketing, and now I focus on helping leaders in public relations become confident, effective communicators during times of crisis. Whether you're brand new to delivering emergency messages or just need a stronger foundation, I’m here to guide you through it.
I started Disaster Initiatives because I saw a major gap. Most people working in public information haven’t been trained specifically for disaster situations—and let’s face it, there’s very little out there that teaches you how to connect with people emotionally during a crisis. But that emotional connection is everything. It’s what builds trust and ensures your message actually gets through when it matters most.
This step-by-step online train-the-trainer course helps turn capable communicators into outstanding spokespeople—by teaching them to see every message through the eyes of their audience.
WHAT YOU'LL LEARN
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Forms of communication in a crisis and when/how to use them
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How to examine disaster psychology to best reach communities with vital messages
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How to craft effective messages as well as the elements of effective communication in an emergency
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How to disseminate emergency information on a large scale
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How to connect with your audience by creating a dynamic disaster digital community
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Practices that turn a “good” messenger into a “great” emergency Spokesperson
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How to develop strategies to work with local and National media
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Develop strong relationships with stakeholders and partners who count throughout a crisis
Downloadable Templates
3 PRICELESS Communication Development Tools
Every crisis communications campaign MUST have a way to transform imperfect information into a perfect message to distribute to your community! Using these FREE worksheets & video trainings, I’ll teach you how to develop your best message throughout any phase of a crisis in a matter of minutes.
Immediate Response Checklist
Learn the CRITICAL elements that you need to before you begin to craft your disaster message, who bring into your communication look, and how to distribute your message after you develop it.
Message Development Form
Given the necessary information of a crisis, how do you transform what you know into a vital message to bring to your community? The Message Development Form gives you a valuable template to fill out to know not only what to say, but helps you check your ability to organize a message with empathy and gain the trust of your audience.
Communication Implementation Worksheet
After you’ve taken the course, use this step-by-step guide to help you take action on what you’ve just learned. This guide walks you through decisions you need to make to develop your skillsets as a Crisis Communicator when time is of the essence to deliver your crisis and risk communication message FAST!
Course Enrollment Fee
We're living in uncertain times and your community will be looking to you for guidance. Are you ready to communicate to your audience at a moment's notice when lives are at stake? Take advantage of this discounted training today!
$397!
Money Back Guarantee
I know that this training is exactly what you need if you’ve been looking to develop your skills as an effective communicator in an emergency. I’m so certain that you can take the course for a full 15-days and if you’re not 100% happy with the results…I’ll give you a full refund – no questions asked!
