"Specifically designed for Leaders, Administrators, Emergency Managers, and Corporate Executives who have a role in public relations and information."
A lot of potential leaders think that they don’t have the tools or the natural experience to speak in front of their community or to the media after a crisis or disaster occurs. But what if I told you that these skills can be learned based on a common-sense approach by placing yourself in the shoes of your listener?
Hear from the Owner
Communication Training YOUR way
The "Communicating in Crisis" online training series provides communication leaders with the tools needed to address their communities and the media throughout a crisis, and teaches the communicator to approach crisis communication from the listener’s perspective, even if they have little to no experience in delivering life-saving information during a disaster scenario.
Would you believe that that the scariest part of speaking to the media is that it’s often unpredictable, making us lose confidence in our ability to share our message to our community? This may lead some to avoid situations where public speaking may be required, or worse, lead to mistakes with dire consequences.
But what if I told you that you can gain the confidence needed to overcome your fears of speaking to the public, through whatever form of media you choose? All it takes is:
A basic understanding of a crisis timeline
Some understanding of people
And the tools needed to transform an inexperienced messenger into a competent communicator...
...And I can teach YOU how to do that through this course!
A leader with experience
Hey there! My name is Mark Linderman, owner and creator of Disaster Initiatives. I’m a Television Producer and previous Marketing Specialist turned Online Course Creator and Coach. I help leaders who have a role public relations transform into professional communicators so they can effectively deliver vital messaging throughout a crisis, even if they have little to no experience in delivering life-saving information during a disaster.
I felt called to start Disaster Initiatives because nothing in the current market really teaches communicators and spokespeople how to emotionally connect with their audience so they can earn their community’s trust, which is the essential component to effectively receive crisis messages.
My previous career in Marketing and Communications taught me that students are more receptive to learn communication principles they can apply during times of crisis if they learn to place themselves in the shoes of the listener. I approach this course from a very unique perspective as a previous television producer because I’ve stood in the shoes of the interviewer and the interviewee through several media platforms. Better yet, as a previous Marketing Specialist, I have in-depth knowledge of what it takes to create effective marketing techniques to influence target audiences so they receive information when it counts the most.
“The teachings that are provided in this course will assist you in easily creating a system to effectively communicate to the media during a disaster, even if this is the first time you’ve done something like this. I’ve been extremely happy with what this course has offered my organization.”
Eric Coulter
CEO
WellCare Community Health
The step-by-step online training that transforms you from inexperienced messenger into a competent communicator by putting you in the shoes of the listener.
WHAT YOU'LL LEARN
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Forms of communication in a crisis and when/how to use them
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How to examine disaster psychology to best reach communities with vital messages
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How to craft effective messages as well as the elements of effective communication in an emergency
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How to disseminate emergency information on a large scale
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How to connect with your audience by creating a dynamic disaster digital community
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Practices that turn a “good” messenger into a “great” emergency Spokesperson
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How to develop strategies to work with local and National media
Develop strong relationships with stakeholders and partners who count throughout a crisis
LEARN
Learn the tools to create and deliver life-saving messages in an emergency.
RELATE
Develop empathetic messaging that puts you in the shoes of the listener to gain the trust of your audience.
COMMUNICATE
Take the lessons learned in this course to gain a superior skillset that most communicators don't possess and be a part of saving live in your community!
“The disaster communication instruction that Mark provides is critical. It’s better to have your team trained in crisis communications and not need the information than to have an emergency arise and not be prepared. Along with growing your emergency preparedness infrastructure, Mark Linderman’s crisis communication training is a great team-building opportunity.”
Bill Doering
Superintendent (retired)
Nettle Creek School Corporation
“You only need to look at what has happened with current events to understand why every organization needs to be prepared for some type of emergency. I would encourage anyone who needs to learn how to communicate in a crisis to take this course! As a CDC-certified Crisis & Emergency Risk Communications instructor, Mark has learned the best practices of crisis communication from the CDC’s vast experience. He will teach you to create an effective and cohesive communication plan that enables your company to respond quickly with integrity, compassion, and confidence. I strongly recommend working with Mark to learn how to create a crisis communication strategy for your company.”
Renee Doty
Marketing and Communications Manager
Wayne County Economic Development Corporation
Here are just a few COURSE HIGHLIGHTS
25+ Training Videos
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These are short, sweet, and to-the-point video tutorials that teach you EXACTLY how to understand and build upon communication expertise and best practices. I’ll also teach you to understand Crisis Psychology and how to utilize it to reach as many community members in the quickest amount of time throughout a disaster!
Each lesson is action-oriented to move you forward each step of the way!
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How to communicate to the media by becoming your own media in the digital age
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You’ll learn how to build your own digital preparedness community with little to no resources and age-tested tactics on how to build relationships with local, regional, and National media!
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Immediate Response Checklist AND The Message Development Form AND The Communication Implementation Worksheet
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Download my three worksheets and let's walk through my exclusive process of crafting your crisis message within a matter of minutes!
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Valuable Do’s and Don’ts of the spokesperson based on decades of experience, as well as what the future might look like for disaster communication in an ever-changing world!
BONUS MATERIAL!
3 FREE GIFTS!!!
3 PRICELESS Communication Development Tools
Every crisis communications campaign MUST have a way to transform imperfect information into a perfect message to distribute to your community! Using these FREE worksheets & video trainings, I’ll teach you how to develop your best message throughout any phase of a crisis in a matter of minutes.
· Immediate Response Checklist
o Learn the CRITICAL elements that you need to before you begin to craft your disaster message, who bring into your communication look, and how to distribute your message after you develop it.
· Message Development Form
o Given the necessary information of a crisis, how do you transform what you know into a vital message to bring to your community? The Message Development Form gives you a valuable template to fill out to know not only what to say, but helps you check your ability to organize a message with empathy and gain the trust of your audience.
· Communication Implementation Worksheet
o PLUS get my Communication Implementation Worksheet. After you’ve taken the course, use this step-by-step guide to help you take action on what you’ve just learned. This guide walks you through decisions you need to make to develop your skillsets as a Crisis Communicator when time is of the essence to deliver your crisis and risk communication message FAST!
Course Enrollment Fee
$597
You'll be taken to the course immediately after checkout!
Money Back Guarantee
I know that this training is exactly what you need if you’ve been looking to develop your skills as an effective communicator in an emergency. I’m so certain that you can take the course for a full 15-days and if you’re not 100% happy with the results…I’ll give you a full refund – no questions asked!